Marketing Matters

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Join host Collin Carrasquillo as he dives into all things automotive marketing in Marketing Matters. This show explores the latest trends, strategies, and innovations driving the automotive marketing landscape. From digital advertising and social media campaigns to brand building and customer engagement, Carrasquillo brings expert insights and practical advice to help you navigate the fast-paced world of automotive marketing.

Colin Carrasquillo’s approach to strengthening vendor relationships

Jaelyn Campbell - January 2, 2025

On today’s episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, shares invaluable insights on how dealerships can foster stronger...

How marketing and sales can drive synergy at your dealership – Colin Carrasquillo

Jaelyn Campbell - December 16, 2024

In the latest episode of Marketing Matters with Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, we explore the divide between two...

Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing

Jaelyn Campbell - November 7, 2024

In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group,...

Why regular website audits are essential for dealership success – Colin Carrasquillo

Jaelyn Campbell - October 2, 2024

In this episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director at Nielsen Automotive Group, sheds light on a critical yet often overlooked aspect...

How dealerships can master Google Business Profiles for maximum traffic and engagement

Jaelyn Campbell - September 5, 2024

In today’s digital-first world, your dealership’s online presence is more important than ever. One critical tool often overlooked by dealerships is the Google Business...