Dealers' #1 source for auto industry news, content, coaching & analysis
HomeShowsLoyalty-Based Sales Strategies

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you're a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you're a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!

Jen Suzuki explains why daily coaching is key to elevating dealership performance

In the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki- president of eDealer Solutions- dives deep into the vital role of leadership in driving...

Newport Automotive Group’s Nick Jones on redefining sales tactics in the exotic market

In today’s episode of Loyalty-Based Sales Strategies with Jen Suzuki, Nick Jones from Newport Automotive Group, representing exotic brands like Lamborghini, Bugatti, and McLaren,...

‘The gap that loses you money’: Jen Suzuki’s fix for BDC-sales misalignment

In the competitive world of automotive sales, loyalty can make or break a dealership’s success. In today's episode of Loyalty-Based Sales Strategies, Jen Suzuki...

Jens Suzuki’s three-step formula for overcoming objections

In today’s competitive automotive landscape, overcoming customer objections is critical to success. Jen Suzuki, founder and president of eDealer Solutions and host of Loyalty-Based...

Boosting showroom traffic with appointment tracking and personal engagement

In today’s hyper-competitive auto sales landscape, simply setting appointments isn't enough to secure customer loyalty. Industry expert Jen Suzuki, founder and president of eDealer...

How these 20 game-changing questions can transform your sales strategies

In this high-energy episode of Loyalty-Based Sales Strategies, Jen Suzuki reveals a powerful strategy for revolutionizing your sales calls—focusing on loyalty-building tactics that turn...