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Cadillac unveils high-performance Lyriq-V, targets luxury EV growth

Production of the Lyriq-V is set to begin in early 2025 at GM’s Spring Hill Manufacturing plant in Tennessee.

On January 28, General Motors (GM) unveiled the all-electric performance Cadillac Lyriq-V, a high-performance version of the Lyriq priced at $80,000, as the automaker aims to become the top-selling luxury EV brand in the United States by 2025.

Currently, the brand is expanding its electric lineup with models like the Lyriq-V, the full-size Escalade IQ SUV, and the upcoming entry-level Optiq crossover. During a media briefing, Cadillac’s Vice President John Roth affirmed the company’s ambitions to become North America’s bestselling luxury EV nameplate.

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The Lyriq-V will be Cadillac’s first production EV in its performance-focused V-Series lineup. It features an estimated 615 horsepower, 650 lb-ft of torque, and a 285-mile range per charge, achieving 0-60 mph in as little as 3.3 seconds. While it retains the core design of the standard Lyriq, the V-Series model includes performance upgrades and unique badging.

Production of the Lyriq-V is set to begin in early 2025 at GM’s Spring Hill Manufacturing plant in Tennessee, with availability in the U.S., Canada, and other markets. By year-end, Cadillac expects to have five EVs in its portfolio, matching Tesla’s current lineup but competing in a different market segment.

Although Tesla leads the U.S. EV market and sells products around the same price range as Cadillac, the automaker excludes Tesla as a luxury competitor. Instead, Cadillac considers Audi, Mercedes-Benz, and BMW as its key rivals.

According to Cox Automotive, Cadillac sold nearly 30,000 EVs last year, trailing BMW’s 51,000 units but remaining competitive with Audi and Mercedes-Benz. Tesla, which leads the overall U.S. EV market, sold an estimated 633,000 units.

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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