Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS) is where you should be November 14-16th in Palm Beach, Florida. On today’s show, we’re pleased to welcome Brian Pasch, Founder of PCG Companies, and host of CBT’s show, Auto Marketing Now, to discuss how dealers are measuring performance now, and what YOU can expect at AAAS.
It’s no time to rest on your laurels, even if you have record profitability, says Pasch. Dealers need to get a new playbook to be successful for next year. There are interesting differences between dealers and dealer groups. Some have a tight process on when a lead comes in and how they follow that down to a sale. Pasch says good operators look at those sale opportunities to make sure they turn into sales.
This year, Pasch says they plan to tackle five pain points that dealers have. The big breakthrough was that they realize they were sending Google the wrong signals to optimize sales campaigns for new and used cars. At the conference Pasch says, he’s not going to restate the problem but show dealers how to fix their advertising. One of the other big breakthroughs is looking at the website as a living ecosystem with active shoppers.
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Digital retailing is a “thing” but few are transactional, meaning everything is done 100% online says Pasch. He says you’re going to hear dealers say it’s not the technology but the staffing model. They’re also going to be discussing, rentals, acquisitions, and breakthroughs in technology.
To learn more about cutting-edge and innovating automotive marketing strategies, consider attending the upcoming Automotive Analytics & Attribution Summit this November. Click here to read the details.
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