Mike Dodd

President & CEO of Trade-In Valet – a division of Affinitiv Michael Dodd, a 30-year veteran of the automotive industry and former dealer, is also a fan of technology and a student of consumer behavior. Dodd is an avid innovator and a thought leader in the evolution of the traditional car sales model. Dodd is a champion of Dealers and works across the industry sharing his approach, experience and the tools he uses, to help other Dealers embrace modern consumer shopping behaviors and drive sales. Mike's approach and practices have helped shape some of the largest automotive retailers in the country.