Lance Schafer, general manager, Lotlinx

Lance Schafer is the general manager at Lotlinx, where he leads the product and technology team. He brings his extensive digital knowledge to oversee the creation of products for the automotive digital marketing industry, including introducing machine learning to Lotlinx and co-developing two technology patents. Prior to joining Lotlinx, Schafer held a 15-year career managing investment opportunities in the technology and digital media spaces. He previously served as co-founder and CEO for LemonFree.com, a comprehensive online automotive shopping and research marketplace that was acquired by Lotlinx in 2015.