David Boyle

David Boyle brings more than 25 years of automotive experience to his role as Chief Executive Officer at TraXtionTM, formerly Tire Profiles. In his role as President and Chief Operating Officer, David was directly responsible for all aspects of Tire Profiles.S. and Canada and is a recognized industry authority on dealership fixed operations. Having been a senior executive for more than 20 years with two of the more successful automotive dealer suppliers (MPI and Newgen), David is recognized as a successful operational leader in the automotive vendor arena.