Brian Finkelmeyer

Brian Finkelmeyer serves as the senior director of new car solutions at Cox Automotive. In this role, responsible for vAuto/Cox Automotive's New Car Strategy including vAuto's Conquest inventory management solution and the Cox Automotive Rates and Incentives Business. Prior to Cox Automotive, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.