Because I am kind of a tech geek who realizes how important technology is to support business operations, I tend to give a lot of advice. Also when you’re a tech geek, people ask you for a lot of advice.
One recommendation I am extremely vocal about is that dealerships need more wireless capability.
But it occurred to me that when some dealers hear, “You need more wireless! You need more wireless” they think about Chicken Little running around yelling “The sky is falling! The sky is falling!”
Source: Wards Auto