On today’s CBT Newscast for Wednesday, September 6th, 2017:
Are good employees being trained properly on selling great products?
Steve Richards, who is speaking at the upcoming Best Training Day Ever, told CBT that if the good employees aren’t trained on the type of value those nice products can add to the great vehicles, it doesn’t matter. Watch Now
Selling on the Service Drive
Every day vehicles leave your service department still needing repairs and maintenance. Many of the owners would have been happy to purchase the work if only they had been asked. Others were asked, but the service advisor didn’t know how to answer the customers’ objections. Read More
Filling The Gap – How Automobile Dealerships Are Involved In Educating A New Generation
The automobile industry is as strong as the human capital within it. For dealerships to be successful there has to be a healthy supply of workers from many disciplines: marketing, advertising, sales, operations, technicians, finances, accounting, and the list could go on…
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