Where in the automotive industry will you ever have a chance to learn what it really takes to sell trucks in the agriculture community? While doing it, hanging out with five of the world’s top 10 rodeo athletes and a country music star? There is literally only one answer to either of those questions, let alone both.
As the only agriculture-facing program in automotive, The Certified Agriculture Group is proud to bring you the AgRally Dealer Experience, March 17-21.
This experience gives participating dealers three intense days of immersive agriculture sales training while breaking it up with a VIP look behind the curtain of agricultural New Year production and a front-row seat to the actual party!
Knowing and growing your agriculture book of business begins by immersing yourself in the world of agriculture. There’s no better way to do that than to grab your front-row seat in agriculture’s Times Square during agriculture’s New Year celebration … AgRally!
“For those dealers who know farmers and ranchers are a critical part of their business, the AgRally Dealer Experience is a must-attend event,” said The Certified Agriculture Group COO, Lyle Orwig.
“Over the course of two and a half days, attendees will hear from and interact with the nation’s leading Ag Sales trainers and Sales Reps. They will hear from a panel of dealers who have perfected strategies to consistently grow their agriculture book of business and a panel of real, live farmers and ranchers who will be very transparent about their dealer experiences,” he added.
The AgRally Dealer Experience takes place March 17-21 in the historic Fort Worth Stockyards, Texas.
Participating dealers will receive RT airfare for two, ground transportation, double occupancy lodging, meals, all ag sales training sessions, and unlimited VIP access to all AgRally functions at the Cowboy Channel studios, Billy Bob’s Honky Tonk, and John Wayne Museum.
“It doesn’t get any better than this,” said Orwig. “An all-inclusive agriculture sales training and star-studded entertainment experience. One minute, you’ll be learning new strategies from the likes of 12-year CEO to the North America Ag Equipment Dealers Association, Paul Kindinger, and the next moment, you’re lounging with the world #9 Bareback Rider Leighton Berry, #2 Breakaway Roper Jordan Jo Hollobaugh, #2 Bull Rider Clayton Sellars and country music star Easton Corbin.”
Here’s what to expect and how it works:
- You fill out the registration form and pay us $4500. Other than trinkets for the kids, you will have no other expenses. This price will be adjusted if you make your own travel arrangements, want to bring more than two people, or need single occupancy rooming.
- We will fly you +1 (spouse, GM, GSM, CM, etc.) into Dallas/Fort Worth (DFW) on Sunday, March 17, 2024.
- We will pick you (and other attendees) up at the airport with a private shuttle and take you to our host hotel, Springhill Suites, in the historic Stockyards District of Fort Worth, TX, where you will stay Sun./Mon./Tues. nights.
- Sunday evening, there will be a welcome reception for all attendees at the hotel. • Monday morning breakfast will be followed by two sessions with the top agricultural sales trainers in the country.
- After lunch, you will be escorted to the Cowboy Channel studios, where you will attend the recording of one of the most watched agricultural TV programs in the country … Rural America Live. You will also be invited to stay for the live airing of Western Sports Roundup, the most-watched TV program in the Western Lifestyle & Rodeo communities. Or, if you so choose, you can spend the afternoon visiting the John Wayne Museum just down the street.
- At dinner that evening and during the following social time at the Cowboy Channel bar, you will be introduced to and invited to spend time with members of our Pro Rodeo team and senior marketing executives from our AgPack Partners (including Michelin Tires, CITGO Petroleum, Valent Crop Protection, AgroLiquid Fertilizers, John Deere, and more).
Exclusive, VIP Access Limited to Just 125 Dealers
March 17-21 are the dates for this year’s AgRally Dealer Experience.
- Tuesday is National Ag Day … and AgRally is the party! We will be extremely busy coordinating live events at more than 100 locations around the country and the national broadcast that brings it all together. YOU will hear from a panel of real farmers and ranchers about what motivates their truck purchase decision, a panel of your peers who have successfully expanded their agriculture business, and a brief closing speech from one of the nation’s top agricultural salespeople.
- After lunch, you will be given access to the Cowboy Channel set, where you will take your front-row seat to agriculture’s version of Dick Clark’s New Year’s Rockin’ Eve … the AgRally national TV broadcast!! For four hours, you will live and breathe American agriculture through a fast-paced, exciting, and informative event that more than 25% of America’s farmers and ranchers will attend at local AgRally sites or by watching the AgRally broadcast. We promise that this experience will change how you see agriculture!!
- Tuesday evening is the ‘After Event Party,’ where you will socialize and celebrate with our staff, event celebrities (including our entire Pro Rodeo team and country music star Easton Corbin), senior executives from our AgPack Partners, and leadership/ownership/personalities from RFD-TV and the Cowboy Channel.
- Wednesday, March 20, is the day of recovery. We will wish you well at breakfast and see you off with a private shuttle to the DFW airport. No rest here. After lunch that day, we dive right into our annual AgPack Partner Summit.
Benefits Summary:
- Moderated by Paul Kindinger, Former CEO of the North American Agriculture Equipment Dealers Association and American Ag Retailers Association
- The auto industry’s only access to the agricultural industry’s top sales trainers and reps • Exclusive access to sales and marketing executives from the biggest corporate names in global agriculture, including Michelin, CITGO, Valent, and Tarter
- Social time with the AgTruckTrader Pro Rodeo Team
- Social time with country music star Easton Corbin
- Front row seat to the production of Agriculture’s New Year Celebration, AgRally, in the heart of agriculture’s Times Square, the historic Forth Worth Stockyards
- 50% off your CAD enrollment or next renewal fee, and 30% off all performance fees for the next 12 months
350 seats are available at AgRally HQ for this once-a-year celebration, 250 of those reserved for this exclusive dealer experience. Don’t hesitate. This is selling out quickly. Register here or reach out to dealers@certifiedagdealer.com for more information.
