Today on CBTNews.com – Monday, May 21st, 2018:
Pete MacInnis, Founder, Chairman and CEO of eLEND Solutions, stops by the CBT Automotive Studios as we break down the CFPB appeal means for the Dealers, Lenders, and Buyers. We also tackle how finance might be holding back digital retailing from taking off and how that could change moving forward. Watch Now
Auto dealerships are in a unique position. Other than purchasing a home, buying a car is one of the most expensive and significant decisions an individual can make. As most dealers know, the process of creating a sale depends on the genuine connection the sales staff can make with potential customers. One of the best ways that some dealerships have strived to strengthen their connection to consumers is by immersing themselves in the community they serve. Since dealers are facilitating the purchase of one of the more pricier items in a community member’s life, it has come to be expected that they will connect with the community at large in some way. Read More
Operational policies. Staffing. Pricing. Marketing decisions. Customer relations. Vendor partnerships. For group senior managers or executives, there are a million things you must manage to amplify each dealership’s success and profitability. Sure, you could just dig in and make a difference, but where do you even start? Read More