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Current Events and Consumer Car-Shopping Patterns | Your 2018 Marketing Plan: What to Focus On | Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

 

On today’s CBT Newscast for Friday, December 29th, 2017:

Brooke Skinner RickettsBrooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing the site’s real-time behavioral data to determine how consumer car-shopping patterns are affected by current events, pop culture news, and other events in 2017 in the digital automotive marketplace. Watch Now

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CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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