Steve Stauning: Goals with website leads

You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what’s the ultimate goal to growing website leads, calls, and sales? We spoke to Steve Stauning, President and CEO of SteveStauning.com, and got his top five things your dealership can do now to prepare for 2018 and make the rest of 2017 better.