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Margaret ‘Magi’ Graziano on creating a work culture that drives innovation and retention

Creating a thriving work culture is more than just team-building activities or recognition awards—it’s about addressing the root causes of employee disengagement and fostering an environment where people feel valued. In today’s episode of Inside Automotive, Margaret Graziano, an executive coach and author of Ignite Culture, shares actionable insights on how leaders can cultivate high-performance teams, especially in today’s hybrid and remote work environments.

Margaret “Magi” Graziano, the founder and CEO of KeenAlignment, underscores the pivotal role of leadership in shaping company culture, especially in the face of contemporary challenges like employee retention and the dynamics of remote work. Her journey from recruiting to executive coaching has provided her with valuable insights into the common struggles faced by medium and small businesses, specifically how inadequate retention often indicates deeper systemic issues within the organization.

In her book, Graziano offers a DIY guide designed to help organizations assess and enhance their cultural health.

A key aspect of Graziano’s philosophy is the necessity for companies to cultivate a sense of community, even in remote work environments. She advocates for implementing off-site and innovation hubs, which can unite teams and foster a shared sense of purpose. This approach, she argues, is vital for retaining employees and preventing productivity losses.

Moreover, Graziano emphasizes the importance of creating a work environment that allows employees to thrive—leveraging their strengths and effectively collaborating with AI to spur innovation.

Adding depth to her argument, Graziano shares that the average person experiences between 12,000 to 60,000 thoughts daily, with a staggering 85% of these being negative and repetitive. This reality can significantly diminish productivity, particularly when individuals work from home without sufficient support. She cautions that if a company isn’t achieving a 3-4x return on its human capital investment, it fails to optimize its workforce effectively. Thus, fostering a supportive and engaging culture is beneficial and essential for organizational success.

"The human system is the biggest spend we have. More than equipment, we never stop spending on it. If the average person is working in frustration, they can only be effective 25% of the time. If they’re operating in fear, it’s 10%. That’s a massive loss of potential." – Margaret Graziano.

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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