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Election 2024: What a Trump or Harris presidency could mean for the U.S. auto industry

As Americans vote today, the automotive industry braces for potentially transformative impacts. Experts forecast significant regulatory changes, particularly concerning electric vehicle (EV) incentives, emissions standards, and trade agreements under either a Republican or Democratic administration. Whether it’s a shift in EV policies, a freeze on emissions regulations, or the re-evaluation of trade deals like the United States-Mexico-Canada Agreement (USMCA), the future of the automotive industry may hinge on this election’s outcome.

Critical Implications and Perspectives:

1. EV Incentives and the Inflation Reduction Act

  • Current Landscape: The Inflation Reduction Act (IRA) has fueled domestic EV manufacturing through consumer and commercial tax credits, a $7,500 credit for EV purchases, and incentives for battery manufacturers. However, policy adjustments under the next administration could reshape these benefits.
  • Republican Perspective: Former President Donald Trump has indicated he may reduce or eliminate the EV purchase credit, arguing that subsidies benefit foreign companies over U.S. automakers. “I don’t see why we should continue to fund a green new scam,” Trump said, adding that EV subsidies could disrupt domestic manufacturing.
  • Democratic Perspective: Vice President Kamala Harris has expressed her commitment to bolstering EV incentives, viewing them as essential to maintaining U.S. competitiveness in a global EV market. Harris has advocated for extending the IRA’s incentives, particularly for consumer chargers and battery manufacturing.

2. Emissions and Fuel Economy Standards

  • Regulatory Freeze: If Republicans win, emissions standards will likely be frozen at the 2027 levels, affecting model years through 2032. This could reduce pressures on automakers to pivot toward full electrification. According to Chris Nevers, Rivian’s senior director of public policy, “Going backward would amount to yanking the rug out from underneath all those suppliers and manufacturers.”
  • Democratic Goals: A Harris administration plans to enhance emissions standards by aligning EPA and NHTSA guidelines, promoting greater efficiency, and potentially offering incentives for home charging systems. This initiative aims to boost consumer adoption of hybrid and electric vehicle options.

3. USMCA Trade Agreement

  • With the USMCA review approaching in 2026, the election results will influence North American trade stability. The agreement allows tariff-free movement of parts and vehicles across the U.S., Canada, and Mexico, which is critical to the U.S. automotive supply chain.
  • Expert Analysis: “Political uncertainty is a risk to ongoing investments and trade relations,” noted Michael Robinet of S&P Global Mobility. Analysts agree that any disruption to the USMCA could increase costs for automakers reliant on cross-border parts manufacturing.

4. Labor and Workforce Relations

  • Labor relations could be at a crossroads, as UAW recently filed charges against both Trump and Tesla CEO Elon Musk for alleged intimidation of striking workers. Trump has endorsed Musk’s hardline stance on labor, stating, “You’re the greatest cutter…They go on strike; you’re all gone.”
  • Union Relations: This comes as UAW President Shawn Fain publicly endorsed Harris, citing her dedication to the working class during a speech at the Democratic National Convention. “She’s a fighter for workers,” Fain declared, drawing attention to her support for labor rights and protections against corporate overreach.

5. Industry Impact Forecasts

  • Republican Scenario: In the event of a Trump win, S&P Global Mobility predicts a focus on internal combustion engines with mild hybridization, less pressure on consumer behavior changes, and an increase in affordability-focused segments like sedans and SUVs. The firm projects a 6% increase in total industry volume if emissions standards remain relaxed.
  • Democratic Scenario: If Harris wins, the industry could see a strengthened focus on full hybrids (FHEVs) and plug-in hybrids (PHEVs), with additional incentives for home charging infrastructure. S&P Global Mobility forecasts a modest 2% increase in industry volume, with a heightened focus on efficiency.
  • Some companies are postponing their investments until the election results are finalized. As Nathan Niese from the Boston Consulting Group explained, “If the election goes one way, the path is clear. If it goes the other way, that path is also clear, but will be significantly different.”

Conclusion:

Regardless of who wins, the potential shift in government regulations will be more consequential for the automotive sector than in any previous election. Industry executives emphasize the importance of a consistent regulatory framework, which is vital for navigating an increasingly complex market. With substantial investments already made in EV production, both candidates’ policies will undoubtedly shape the industry’s trajectory, impacting everything from consumer pricing to the push for sustainable transportation.

As the industry holds its breath, the outcome of this election will not only determine the regulatory environment but also influence the broader economic landscape for years to come.

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