With a decade of digital marketing experience and nine years as a paid media leader, Mizuni Knouse has built an impressive career in driving measurable revenue growth through demand generation and client consulting.
As Senior Paid Media Manager at Berkshire Hathaway Automotive, Knouse is known for her strategic understanding and data-driven approach to digital acquisition. Her expertise lies in crafting high-impact paid media strategies that generate demand and align closely with client goals, making her an invaluable asset to the organization.
Knouse is a strategic thinker skilled in building and leading high-performing teams that excel in a fast-paced and ever-changing digital landscape. Her approach is rooted in a “test, learn, scale” methodology, which ensures that each campaign evolves through continuous improvement. By rigorously testing audience segments and media channels, she has developed a keen understanding of what drives results, adapting campaigns swiftly to maximize efficiency and effectiveness.
Her project management and prioritization background further strengthens her ability to oversee complex campaigns and ensure they stay aligned with overarching business objectives.
Knouse has a proven track record in paid media and campaign optimization, which speaks to her ability to consistently exceed expectations and deliver high-value insights. Knouse’s work goes beyond tactical execution; she provides actionable insights that empower her clients and team members to make informed decisions based on reliable data.
