Alexandra Esteve is a fourth-generation automotive professional recognized for her significant contributions to the automotive industry. After graduating from Babson College in 2007, she began her career at Headquarter Automotive, serving as the Marketing Director for Headquarter Toyota in 2008.
Under her leadership, Headquarter Automotive embraced traditional marketing strategies while also pioneering e-commerce initiatives. This combined approach helped the dealership become one of the top 15 volume sales dealers in the United States. Her innovative methods resulted in online sales accounting for 20% of all dealership transactions, establishing Headquarter Toyota as a leader in the Florida market.
Throughout her tenure, Esteve has played a pivotal role in expanding Headquarter Automotive’s reach. From launching Headquarter Honda to rebranding a struggling Hyundai dealership, her marketing acumen has been instrumental in the group’s success. Notably, her marketing efforts helped transform Headquarter Hyundai into one of Orlando’s higher-volume dealerships and achieved significant customer satisfaction.
Esteve is also the creative force behind the successful Lazaro El Lechón media campaign, which has garnered over 100,000 views on YouTube, highlighting her ability to engage audiences and strengthen community connections through innovative campaigns.
Driven by a passion for bridging the gap between dealerships and consumers, Esteve has developed CarBuckets, a unique automotive platform designed to streamline the car-buying experience. This platform enables dealerships to compete for buyers collectively, eliminating the need for tedious negotiations and extensive online research. With CarBuckets, users report an average of 40% greater discounts than traditional shopping methods, underscoring Esteve’s commitment to enhancing the automotive buying process. Her innovative spirit and dedication to the industry continue to shape the future of automotive marketing and consumer engagement.
