According to a February 20 Bloomberg News report, a financial advisor is assisting Thoma Bravo LLC in assessing interest in the consumer information firm J.D. Power as it considers selling the company.
The technology-focused buyout company intends for J.D. Power to be valued at roughly $8 billion, including debt. Additionally, manufacturers and customers in the auto industry hold J.D. Power in high regard due to its several annual reports, including the Initial Quality Study (IQS).
According to a J.D. Power official, discussions are still in the early stages, and there is no guarantee that they will result in a deal.
Since 1968, J.D. Power has been ranking and reviewing businesses in various sectors, including automotive, financial services, and healthcare, by utilizing data and analytics. The company bills itself as a “pioneer” in using algorithmic modeling, big data, and artificial intelligence in studying consumer behavior.
Thoma Bravo, based in Chicago, purchased J.D. Power in 2019 for an undisclosed amount. A statement released that year said that the business had merged with Autodata Solutions, a data and software supplier. The new company established its headquarters in Troy, Michigan, which is in close proximity to Detroit.