Inside Automotive
The retail automotive sales industry has been facing several challenges, including changes in customer behavior and rising interest rates. As the year draws to a close, we are taking a look back at the good, the bad, and everything in between. Joining us on the latest episode of Inside Automotive is Jen Suzuki, Sales Trainer and the President of eDealer Solutions. Watch the full segment here.
Top stories
Ford plans to cut production of the F-150 Lightning electric pickup in response to lower-than-anticipated EV demand in the U.S. The Detroit automaker said it would reduce its annual production target for the truck to 50% of its original weekly goal of 3,200. Starting in January, the Dearborn, Michigan factory that makes the F-150 Lightning will only build 1,600 units per week Read More
Asbury Automotive Group has now fully acquired Jim Koons Automotive Companies, one of the largest privately-owned dealership groups in the U.S., for $1.2 billion. The sale brings 20 dealerships representing 29 franchises under the Asbury Automotive umbrella, including one of the top-performing U.S. Toyota storefronts and six collision centers. The $1.2 billion price tag was comprised of $740 million in goodwill and $420 million in real estate, leasehold improvements, vehicle and parts inventory and fixed assets. Read More
For Dealers
Cross training in any business setting is always looked at as an important part of helping the entire team not only understand more about what one person or team must do to fulfill the mission of a company but also to help foster a stronger sense of teamwork. Dealers are no exception. Read More
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership’s discounts? You may be surprised to find that it has nothing to do with any dialogue you create regarding your dealership. According to a survey by SalesFuel, 59% of respondents said that a dealership’s reputation was the most important factor in choosing one to visit. Typically, your reputation will depend on what others have to say about you. As a result, customer reviews can play a huge role in your marketing strategy. Read More