Inside Automotive
The biggest takeaways from dealership and OEM third-quarter reports — Kevin Tynan | Bloomberg Intelligence
Third-quarter reports from the big dealership groups and automakers are in, giving analysts insight into the impact of the ongoing United Auto Workers strike and what the upcoming months have in store for the car business. Understanding the state of affairs will be key to forming successful strategies for 2024 and beyond. Watch the full segment here.
Top stories
Honda and General Motors announced that they are abandoning their joint project to create affordable electric vehicles. The decision comes a year after agreeing to collaborate on a $5 billion project aimed at outselling Tesla. The announcement also highlights GM’s decision to delay the release of multiple EV models to concentrate on profitability. Read More
For Dealers
Dealership sustainability: implementing eco-friendly practices in retail automotive
For car dealerships, sustainability is more than a buzzword; following environmentally friendly practices is good business. It’s an approach that sends a strong positive message to customers and the community and can ultimately help the bottom line. Let’s examine where the “going green” movement and today’s dealerships intersect. Read More
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to create a story about your brand and dealership that evokes an emotional response from the viewer. We’ll dig in and explain more about brand storytelling as well as how to use brand storytelling to better connect with your customers on an emotional level. Read More