Inside Automotive
Dealers concerned about OEMs and industry disruptors that aim to sell electric vehicles directly to consumers may have a possible solution in ARRA, a new EV brand looking to establish a foothold in the U.S. On this episode of Inside Automotive, CBT News anchor Jim Fitzpatrick is joined by Bob Morris, the director of the southeast region for the Tim Lamb Group and the exclusive agent for ARRA to discuss the company’s first North-American entry, the EV3. Watch full segment here.
Top Stories
In a briefing published Tuesday, June 13, Toyota vowed to boost its lagging electric vehicle business with a series of technology innovations. The automaker said it will upgrade its factories, develop batteries with a 500-mile driving range and take measures to lower costs and increase sales. The news comes shortly after several shareholders announced they would vote to oust former CEO Akio Toyoda from the company’s board to protest the brand’s slow-moving EV expansion. Read More
A Michigan dealership is collecting donations in support of a local food pantry, after the charity announced it was struggling to meet demand. Employees of CR Chrysler Dodge Jeep Ram of Adrian have created a food drive ending June 26, along with a contest to win tickets to a Tigers game. Salesperson Jessica Liner said, “…I just want to make a difference and help people get the food that they need to survive.” Read More
For Dealers
In the world of automotive dealerships, the service experience often represents the most complex and confusing part of the customer journey. From scheduling appointments to understanding the intricacies of vehicle maintenance, customers can easily feel overwhelmed. However, with the implementation of proactive communication and real-time updates, dealerships can transform this experience, enhancing customer satisfaction and fostering long-term relationships. Read More
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy, far from being something reserved for OEMs and large dealership groups. 5W PR correctly states that “PR …can transform the future and profitability of a business.” It provides the roadmap to navigate complex challenges, manage crises effectively, and curate a positive brand image in an intensely competitive industry. Read More