Inside Automotive
As the retail automotive industry continues to undergo significant changes, the 2023 NADA show was especially valuable to dealers, exhibitors, and industry professionals. CBT News had the pleasure to speak with NADA CEO Mike Stanton, outgoing chairman Mike Alford, and incoming chairman Geoff Pohanka, on stage, to discuss the importance of this annual event, and some of the big initiatives for NADA this year. Watch full segment here.
Top Stories
Volkswagen will not lower its electric vehicle prices, despite industry wide efforts to stay competitive after Tesla slashed price tags on its lineup in January. VW CEO Oliver Blume explained that the brand already has “a clear pricing strategy” and that the company has “trust in the strength of [its] products and brands.” Tesla’s cuts have initiated a pricing war between automakers, with major competitors such as Ford following suit as they hope to keep the EV automaker from regaining its lost market share. Read More
For Dealers
There’s much debate among economists about when a recession is coming or if one is on the horizon. Some may even feel that we’re already in one. While the jury is still out about the current economy’s status, volatility will likely impact the automotive industry. Increased layoffs, economic inflation, and even shrinking vehicle affordability will affect the typical car buyer. Read More
How long does it take your sales staff to respond to a lead? An hour, a day, a week? And is the answer wishful thinking or a verified number? If you do indeed know the actual response time, you’re halfway to a better handling of leads. But most sales-oriented businesses, like dealerships, aren’t prepared for what it takes to convert leads in today’s competitive environment. Read More
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