Inside Automotive:
Many dealers feel that the franchise system is under attack following the announcement of Ford’s aggressive new EV policy. The policy will require substantial investments from its franchised retailers and lists additional requirements that some feel could be especially oppressive to rural businesses. The Southern Automotive Trade Association Executives (SATAE) sent a resolution letter containing their concerns to the automaker following its decision. Today on Inside Automotive, anchor Jim Fitzpatrick sits down with a panel of the SATAE’s members to discuss what this could mean for dealers and what they hope the letter will accomplish. Watch the complete segment here.
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News & Opinion
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Like most auto dealerships, you’re always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-oriented marketing tools available today. The first step to successful email marketing is ensuring your list is clean and up to date. That means removing inactive subscribers and ensuring that your list’s contact information is accurate and not affecting your delivery rate. Read More
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