Today on CBTNews.com – Monday, December 23rd, 2019:
On today’s show, we’re pleased to welcome back 20-year automotive industry veteran Dave Cantin, CEO of Dave Cantin Group. Watch Now
It might seem like a rhetorical question and one that is usually followed by a resounding “DUH!” The harsh truth is that it is extremely difficult to level out the peaks and valleys and achieve a consistent upward trajectory of results until you commit to the process of developing not only your current leadership, but your leaders for tomorrow as well. Read More
As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in, we sit back and relax. Unfortunately, we’ve overused showroom muscles that are weakening dealership sales. We’ve continued to ignore the painstaking exercises that the customer has endured online before arriving at our dealership. Instead, we take them through circuit training to the sale. Read More