Today on CBTNews.com – Wednesday, July 17th, 2019:
Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep, to discuss the ongoing topic of digital retailing. With approximately 70 to 80 percent of customers beginning their car buying process online, Drew shares what the consumer expects from the dealership when they hear ‘digital retail’ and how the digital world has helped them sell cars. Additionally, Tim states how every dealership’s process is going to be different which is why CarNow’s process includes sitting down with a dealer and looking at their process and their staff in order to determine the methods that are going to be best for their dealership. Watch Now
Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel like a battle ground where arguments and negative encounters between employees or with customers turns the dealership into an unhealthy environment. Read More
After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone leads. According to CallSource and IHS/Polk research, 84 percent of consumers purchase vehicles from a different dealership than the one they originally called. Read More