At this point, customers know how we do business. They are willing to walk away if they feel pressured. Today’s ultra-informed buyers come into the dealership with their own agenda, having done their own research, and if you can’t get the job done to their liking then chances are they can find someone who can give them what they want elsewhere. With all that being said, we also know many of the things that customers do. Hear why David Lewis believes that we should be able to handle the road blocks and obstacles that are presented when trying to cater to a customer’s needs.
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