Tyler Burton, the General Sales Manager at Serra Champaign Automotive, has made remarkable strides in the automotive industry over his 17-year career.
His accolades include prestigious honors such as:
- President’s Award from Honda,
- Center of Excellence Award from BMW,
- Mark of Excellence Award from General Motors.
Burton is also recognized for his commitment to the community with the Subaru Love Promise Community Commitment Award, demonstrating his dedication to both professional excellence and social responsibility.
Burton’s journey in retail automotive began in 2007 when he started detailing cars at a small Honda dealership in his hometown. This foundational experience provided him with a comprehensive understanding of the automotive business, emphasizing the importance of respect and appreciation for every team member and customer.
Under the mentorship of industry leaders like Bryan Parr, Matt and Joe Serra, and Ben Quatrrone, Burton cultivated his skills, eventually rising to his current leadership role. One of his proudest moments is witnessing new salespeople flourish, celebrating their milestones with a memorable tradition of cutting their ties after their first sale—an initiation that reinforces the supportive culture he has fostered.
Looking ahead, Burton aspires to become a partner and operator of multiple dealerships while continuing his commitment to community service. He aims to instill values of giving back in his children and team members, supporting causes close to his heart, such as local animal shelters and the Wounded Warrior Project.
