Nathanael Greklek, a standout in the automotive digital branding world, has made significant strides at Mohawk Auto Group, where he’s been instrumental in transforming its online presence.
Starting as a Delivery Specialist in 2017, he quickly identified the potential of social media for customer engagement and brand visibility, ultimately pitching and creating his role as Chief Digital Branding Leader in 2018. Since then, Greklek has developed an extensive content strategy that amplifies brand recognition and lowers the cost per thousand impressions (CPM) by leveraging branded content. His success culminated in his recent promotion to Corporate Brand Director in 2024, where he now oversees all branding and advertising for Mohawk Auto Group.
Throughout his journey, Greklek has driven innovative digital campaigns, including the viral TikTok series “The Dealership” at Mohawk Chevrolet, which captivated a large audience in 2024. This series, featuring team members Grace and Ben, demonstrated the power of relatable, high-quality content to build community engagement and attract widespread attention, even garnering interviews with major news outlets such as Forbes.
His expertise in content creation has also been shared at numerous industry conferences, from leading a workshop for American Honda in 2018 to presenting at Digital Dealer and ASOTU Con, as well as multiple events by digital marketing pioneers Brian and Glenn Pasch.
Looking ahead, Greklek aims to leverage emerging technologies like AI and augmented reality to further enhance the customer experience and redefine digital branding in the automotive industry. In addition to expanding Mohawk Auto Group’s community initiatives, he envisions a future where dealerships are more innovative, customer-centric, and digitally sophisticated. His commitment to exploring new frontiers in social media and digital branding continues to position Mohawk Auto Group as a leader in modern automotive marketing.
