Derrick Brown, the General Manager of Brown Motors, has made remarkable strides in the retail automotive industry over his 16-year career, showcasing his dedication to both his family legacy and the evolution of his dealership.
Coming from a lineage deeply rooted in the automotive world since 1898, Brown embodies a passion for cars that was ignited at a young age. His family’s journey, from selling Harley-Davidson motorcycles to becoming a Dodge dealer, instilled in him a sense of pride and responsibility, especially as they celebrate their 100th year selling Dodge vehicles.
Since taking over the dealership in February 2020, Brown has successfully navigated the challenges posed by the COVID-19 pandemic, transforming these obstacles into opportunities for growth.
Under his leadership, Brown Motors has expanded into commercial sales and introduced an apprentice technician program to cultivate new talent. His focus on fostering a customer-centric culture has been pivotal, as he actively promotes open communication and team collaboration. Brown’s monthly meetings celebrate team achievements, reinforcing a culture of excellence and accountability that has significantly enhanced the dealership’s reputation and client satisfaction.
Looking ahead, Brown aims to honor his family’s legacy by driving Brown Motors toward new horizons while maintaining a steadfast commitment to community impact. His vision includes establishing new locations across the state to reach more customers and implement a commercial hub for Northern Michigan, catering to local businesses with specialized services. He is also focused on continuous learning, adapting to industry advancements, and reshaping customer perceptions of dealerships through transparency and exceptional service.
