Chris Laham, Managing Partner at Premier Companies, exemplifies what it means to be a leader in the retail automotive industry. As a second-generation dealer, he operates an auto group comprising six stores and an auto salon in Cape Cod and Plymouth, MA.
Under his stewardship, the company has garnered prestigious accolades:
- Mazda Gold Cup
- Audi Magna Award
- Stellantis Five Star Club recognition
- BMW Center of Excellence Award
Each location also boasts top Customer Satisfaction Index (CSI) scores, reflecting Chris’ commitment to exceptional service and operational excellence.
Beginning his career at just 12 years old as a detailer and lot attendant, Laham was immersed in the business from a young age. He has held every role within the company, which has enabled him to cultivate a deep understanding of its operations. Recently, Laham transitioned to Managing Partner alongside his brother, Nick, continuing their father’s legacy while further expanding their footprint. He takes immense pride in the awards the company has received, viewing them as a testament to the loyalty of their customers and the dedication of their tight-knit team.
Looking toward the future, Laham aims to foster the growth and development of his personnel while implementing a one-price strategy across all operations. He believes that maintaining a strong leadership team is crucial for sustaining the company’s success.
Ultimately, Laham aspires to pass the business on to his children, emphasizing every team member’s hard work and commitment to achieving Premier Companies’ enduring success.
