Dealers' #1 source for auto industry news, content, coaching & analysis

31% of new vehicles were sold above MSRP last month

In terms of which vehicles cost the most over MSRP: the majority of them are luxury models:

According to a recent study, the average price of a new car in February was $45,296 as opposed to the average manufacturer’s suggested retail price (MSRP) of $41,637.

A joint prediction from J.D. Power and LMC Automotive showed 31% of new automobiles were sold above MSRP last month. Which is lower than the peak of 48% in July.

In terms of which vehicles cost the most over MSRP; majority of them are luxury models. For example, the Genesis GV70 commands the largest premium, with an average price of $56,476 that is 27.5% higher than the MSRP of $44,299.

The Jeep Wrangler comes next, with a price of $44,396, or 23.9% more than its MSRP of $35,821. The only other non-luxury car in the top 10 costs $55,347, which is the Jeep Wrangler Unlimited, 21.9% more than the MSRP of $45,386.

However, not all automobiles have a significant price premium. For instance, the average price of the Chevy Silverado 1500 is $50,116, which is $1,09 below the MSRP. Priced at $27,887, the Malibu, another Chevy, is just 1.1% more expensive than the MSRP of $27,597.

In addition to new car price increases, interest rates have been continuously rising over the past year, which raises the cost of financing a car.

According to Statista, the typical interest rate for a 60-month loan on a new car is 6.3%. Which is an increase from 4% a year earlier. The J.D. Power and LMC Automotive research states that monthly payments often amount to $722. An increase of $59 since last year.

Despite the fact that these prices may appear excessive, buyers who take the time to compare shops may be able to acquire a vehicle at a more affordable price.

According to Edmunds’ Joseph Yoon, a consumer insights expert, “You might be able to locate a deal if you have the time to shop around or travel outside of your neighborhood dealership.”He adds that difficulties arise when people require cars right quickly because they are unable to apply patience in those situations.

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles

Manufacturers In This Article

More Manufacturer News

Latest Articles

From our Publishing Partners