On the latest edition of Straight to the Point, host Frank J. Lopes asks the question, are you prepared for ‘Golden Week?’
The holiday season is commonly referred to as the most wonderful time of the year. But, in the car business, our most wonderful time of the year is the week between Christmas and New Year. The week Lopes refers to as Golden Week. He says dealerships always strike gold during this active week.
Traditionally, the combination of year-end incentives and a hike in consumer demand blend together to produce a result that in Lopes’s opinion, can only be described as golden. Dealers across the country will sell more cars during Golden Week than they did the entire month of the year. What will Golden Week look like this year?
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Lopes says Golden Week will be golden in 2021. But, the amount of gold you strike is going to be completely dependent on how you mine for that goal. A huge part of that includes preparation.
The top three proven time-tested tips to get the most out of Golden Week is first, you need to have an offer. Next, you should focus on what you do have. Lopes says if we only stop focusing on what we don’t have, and start focusing on what we do have, we will be able to sell more vehicles and make more money. Lastly, avoid burnout. Stress to your staff about the basics of getting enough sleep, avoiding negativity, and eating right. Put metrics in place for each individual salesperson to hit their own personal goals.
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