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How Veronica Maoli is pioneering change and empowering women in the automotive industry

In the most recent episode of Women Driving the Industry, we had the pleasure of hearing from Veronica Maoli, dealer principal at Celebrity Ford Motor of Toms River, a 26-year-old dealership owner making strides in the male-dominated automotive industry. Veronica discusses her journey as an entrepreneur, the balance between leadership and personal growth, and the unique challenges and rewards of being a young female leader. Her story inspires women looking to pursue careers in the automotive world, and she shares valuable insights on overcoming obstacles and fostering a culture of inclusivity and respect.

Key Takeaways

1. Veronica Maoli talks about the obstacles she has encountered due to her age and gender in a male-dominated industry, including managing the pressures that come with being a young woman in an ownership role.

2. As a leader, Maoli emphasizes the importance of empathy, particularly in understanding her employees’ personal lives. She believes in creating a supportive, family-like environment that promotes employee satisfaction and loyalty.

3. Additionally, Maoli attributes her strong entrepreneurial spirit to her parents. Her father, who is also in the automotive business, and her mother, a lawyer, serve as role models, demonstrating the significance of perseverance and passion.

4. Maoli highlights the transformation of the automotive sales process, moving away from traditional stereotypes of car salesmen. She advocates for continual adaptation to technology and new work models, such as offering hybrid or work-from-home positions.

5. According to Maoli, her message to women considering entering the automotive field is straightforward: “Don’t be afraid.” She encourages women to ignore societal pressures, overcome stigmas, and confidently pursue their aspirations.

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CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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