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Detroit Three Automakers excel in J.D. Power’s 2024 U.S. Initial Quality Study

The study highlighted challenges associated with new vehicle technologies.

The Detroit Three automakers, General Motors, Ford, and Stellantis, have shown strong performance in this year’s J.D. Power 2024 U.S. Initial Quality Study. Released on Thursday, the study ranks brands based on the number of problems reported per 100 vehicles in the first 90 days of ownership.

Ram emerged as the top brand for overall quality, followed by Chevrolet and Hyundai. Ford showed significant improvement from last year, now ranking above the industry average. In the premium segment, Porsche, Lexus, and Genesis claimed the top three spots.

Despite these successes, the study highlighted challenges associated with new vehicle technologies. Automakers struggled to maintain high-quality standards with advanced tech features, and customers reported more issues with fully electric and hybrid vehicles compared to gasoline-powered ones.

The 2024 study incorporated data from franchise dealership repair visits for the first time, providing a comprehensive view of vehicle quality. This year’s industry average was 195 problems per 100 vehicles, a slight decline from last year’s 192.

General Motors stood out with six model-level awards, the highest among automakers. Chevrolet and Buick both ranked above the industry average, while GMC and Cadillac also performed well. GM’s award-winning models included the Cadillac XT5 and XT6, Chevrolet Equinox, Silverado Heavy Duty, Tahoe, and Traverse.

Hyundai and Toyota each secured four model awards, with Hyundai’s top models being the Genesis G80, Santa Cruz, Kia Carnival, and Kia Forte. Toyota’s highest-ranking models included the Lexus IS, LC, UX, and Toyota Camry.

Key quality issues reported by customers involved advanced technology features, such as false warnings from rear seat reminders and driver assistance systems. Problems with Android Auto and Apple CarPlay connectivity persisted, highlighting the ongoing integration challenges of smartphone vehicle features.

Additionally, customers noted an increase in unpleasant interior smells, often linked to HVAC systems. This issue rose across most brands, except for Kia and Nissan.

The J.D. Power 2024 U.S. Initial Quality Study, based on responses from 99,144 new vehicle purchasers and lessees, provides valuable insights for automakers to address and improve vehicle quality. The study’s results are crucial, often influencing executive performance bonuses and guiding industry standards.

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