Cocktails & Connections

Join fellow dealers, executives, and industry leaders for an exclusive evening of cocktails and networking before the summit begins. This intimate gathering offers a chance to connect with peers, exchange ideas, and build relationships ahead of one of the industry’s most important conversations.

Why This Moment Matters

Why we are here, what dealers are up against, and a word from the platinum sponsors.

The FTC's Enforcement Playbook: What Dealers Need to Know Right Now

Deep dive into the 97 warning letters, the Lindsay Chevrolet consent order, the $78M Maryland settlement, and what the FTC's Bureau of Consumer Protection is signaling next.

The Dealer's Perspective: Running a Compliant Store Without Killing the Deal

A candid conversation with three dealers who have navigated FTC scrutiny, built transparent pricing into their operations, and come out stronger. What changed on the lot, in the F&I office, and in their marketing — told from three different vantage points inside the store.

Advertising in the Crosshairs: Online Pricing, Third-Party Listings & What the FTC Is Watching

Whoever controls the consumer-facing content is responsible for its accuracy. We unpack online listing compliance, third-party platforms, doc fee disclosure, and the “all-in pricing” standard with live examples of what passes and what gets flagged.

Culture, Compliance, and Accountability: Building an FTC-Ready Dealership

FTC compliance starts with dealership culture. Industry leaders discuss how strong leadership, employee training, accountability, and transparency create a compliant organization while building customer trust — with practical strategies for fostering a culture where doing the right thing is simply the way business is done.

Networking Lunch

Enjoy lunch and valuable networking time with dealers, industry leaders, and partners as conversations continue around the biggest issues impacting automotive retail today.

Transparency as a Competitive Weapon: How the Best Dealers Are Using Compliance to Win

The dealers winning in this environment aren't just avoiding fines — they're converting transparency into trust, and trust into market share. A data-driven look at how upfront pricing and compliant digital merchandising are moving the needle on CSI, gross, and close rates.

AI, Digital Retailing & the Next Frontier of Pricing Transparency

AI-powered tools are reshaping how dealers communicate price, structure deals, and engage customers before they walk in the door. Where technology is taking the compliance conversation — and how smart dealerships are getting ahead of the next wave of scrutiny.

The Industry's Voice in Washington

A fireside conversation on FTC enforcement, dealer advocacy, and what comes next.

The Road Ahead: Washington, Regulation & Dealer Advocacy

Where federal and state policy is headed next, and how dealer associations are shaping the conversation. A look at the regulatory horizon and the advocacy work happening on dealers’ behalf.

Closing Remarks

Cocktail Reception

Close out the day with peers, panelists, and partners.